Imagine Digital Research has extensive experience in healthcare-related market research: our team is led by professionals with over 15 years of specific experience in this sector.
We work regularly with the following groups:
- Physicians from all specialities (General Practitioners and Specialists)
- Nursing staff (Primary Care and Specialised Nurses)
- Hospital pharmacists and retail pharmacists
- Key Opinion Leaders (KOLs)
- Hospital managers
- Patients
- Caregivers
- Hospital support staff
- Psychologists, social workers and other healthcare-related professions
Specialists in studies for the pharmaceutical industry
We ensure the most suitable study type, sample size and target group for each need. What’s important is for the end result to be as reliable and optimal as possible.
- Insights search
- Image and positioning
- Communication and materials pre-test
- Message test
- Message recall
- Concept and product test
- Packaging and naming test
- ATU (Awareness Trial Usage) studies
- Mystery shopping
- Patient journey
- Recommendation/prescription tracking
- Market sizing
- Price sensitivity studies
- Patient diaries
- Medical professional and patient segmentation
- Positioning and communication studies in the pharmacy channel