Thanks to our expertise and versatility, we have a global vision and knowledge cutting across different sectors:
Health &
Consumer Health
Fast Moving
Consumer Goods
Telecommunications
Financial
Services
Insurance
Tourism
Agriculture
Public Sector
Energy
Technology:
Internet/Social Media
Automotive/
Transport
Communication
01
Qualitative
Research Methodologies
Imagine Digital Research specialises in participant recruitment
We carry out these research techniques:
- Focus Group (F2F, Online...)
- Interactive working groups
- Workshops
- In-depth interviews
- Consumer diaries
- Blogging research
- Ethnographic interviews
- Mystery Shopping
- MROC’s
- Scouting
- Forums
- ONLINE panels
We provide the following services:
- Project management and coordination
- Discussion guide design
- Recruitment
- Incentive and interview room management
- Catering service
- Moderation
- Audio transcripts
- Simultaneous translation
- Analysis and reports
- Translation of guides, questionnaires and materials
02
Quantitative
Research Methodologies
- Telephone interviews (CATI)
- Face-to-face interviews, Hall Test, Test Centre (CAPI / SMARTPHONES / TABLETS)
- Online interviews (CAWI)
- Omnibus
- Observation
- Mistery Shopping
- Online panels
Imagine Digital Research’s expertise and track record makes us a versatile team, capable of adapting to the widest range of methodologies and study types.
- Image and positioning studies
- Brand awareness tracking
- Social Media
- Insight detection studies
- Concept and product tests
- Packaging and naming tests
- Neuromarketing
- Advertising research
- Customer satisfaction
- Mystery Shopping
- U&A (Usage and Attitude) studies
- Competitor analysis
- Evolution and trends
- Customer segmentation
- Price sensitivity studies
- Brand health studies
- ATU (Awareness Trial Usage) studies
- Customer journey
- Consumer diary